{"id":57056,"date":"2025-10-07T16:51:10","date_gmt":"2025-10-07T11:21:10","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2025\/10\/07\/small-town-women-disrupt-indias-insurance-sector-launch-indias-first-discount-based-insurance-startup-shieldsure-insurance\/"},"modified":"2025-10-07T16:51:10","modified_gmt":"2025-10-07T11:21:10","slug":"small-town-women-disrupt-indias-insurance-sector-launch-indias-first-discount-based-insurance-startup-shieldsure-insurance","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2025\/10\/07\/small-town-women-disrupt-indias-insurance-sector-launch-indias-first-discount-based-insurance-startup-shieldsure-insurance\/","title":{"rendered":"Small-Town Women Disrupt India\u2019s Insurance Sector , Launch India\u2019s First Discount-Based Insurance Startup \u2014 Shieldsure Insurance"},"content":{"rendered":"
\n

Indore<\/b> (Madhya Pradesh) [India], October 7:<\/strong> <\/span>Three determined women from small-town India are rewriting the future of the country\u2019s insurance sector. Naina Chouhan from Indore (Founder), Anushree Srivastava from Ujjain (Co-Founder), and Sheeba Naz from Damoh (COO) have launched India\u2019s first discount-based insurance startup, Shieldsure Insurance.<\/p>\n

Headquartered in Mumbai Thane, the startup is built on the vision of making insurance accessible, rewarding, and reliable for every Indian household. The initiative aligns strongly with Prime Minister Narendra Modi\u2019s vision of \u201cHar Ghar Bima\u201d (Insurance for Every Home) and a fully insured India by 2047.<\/p>\n

With IRDA\u2019s IMF license and DIPP\u2019s Startup India certification, Shieldsure Insurance is not just another digital platform \u2014 it\u2019s a consumer-first innovation that combines affordability with empowerment.<\/p>\n

Empowering Women Through Insurance<\/strong><\/p>\n

What makes Shieldsure stand out is its strong commitment to women empowerment. Over 90% of its workforce comprises women, and the founders aim to ensure that a majority of its field force is also female.<\/p>\n

\u201cOur mission is not only to make insurance accessible but also to create financial independence for women across India,\u201d says Founder Naina Chouhan.<\/p>\n

Discounts, Claims, and Trust \u2014 All in One Platform<\/strong><\/p>\n

Shieldsure Insurance offers 5% to 25% discount coupons on every insurance policy purchased through its platform. These coupons are redeemable at over 350 online and offline brands, including Amazon, Paytm, Flipkart, Bata, KFC, and McDonald\u2019s.<\/p>\n

During claim settlements, the company provides complete assistance to policyholders. In a unique customer-first move, if any genuine health insurance claim is not successfully processed by the insurer, Shieldsure promises to reimburse 50% of the premium for the next five years.<\/p>\n

A Cause Beyond Commerce<\/strong><\/p>\n

Beyond business, Shieldsure is driven by compassion. The startup has pledged to contribute 5% of its profits to the welfare of wives and children of martyred soldiers, reflecting its deep sense of social responsibility.<\/p>\n

Partnership with India\u2019s Leading Insurers<\/strong><\/p>\n

Shieldsure has partnered with several of India\u2019s top insurance companies, including Bajaj Allianz, ICICI Lombard, HDFC ERGO, Cholamandalam, SBI General, Central General, Niva Bupa, Axis Max, Manipal Cigna, Care Health, and Tata, among others.<\/p>\n

Mentorship and Vision<\/strong><\/p>\n

Founder Naina Chouhan credits her mentor and uncle, K.P. Singh Chouhan, a seasoned startup advisor, for guiding her throughout the journey. \u201cHis mentorship turned our idea into a reality,\u201d she says.<\/p>\n

Setting a New Benchmark in Indian Insurance<\/strong><\/p>\n

From small towns to the national stage, these three women have proven that vision and determination can redefine industries. Shieldsure Insurance isn\u2019t just selling policies \u2014 it\u2019s building trust, inclusivity, and a new era of women-led entrepreneurship in India\u2019s financial sector.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Indore (Madhya Pradesh) [India], October 7: Three determined women from small-town India are rewriting the future of the<\/p>\n","protected":false},"author":1,"featured_media":57057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[575],"class_list":["post-57056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/57056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=57056"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/57056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/57057"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=57056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=57056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=57056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}