{"id":53898,"date":"2025-08-13T17:38:52","date_gmt":"2025-08-13T12:08:52","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2025\/08\/13\/indias-food-delivery-shakeup-why-thousands-of-restaurants-are-betting-on-waayu-over-the-big-giants\/"},"modified":"2025-08-13T17:38:52","modified_gmt":"2025-08-13T12:08:52","slug":"indias-food-delivery-shakeup-why-thousands-of-restaurants-are-betting-on-waayu-over-the-big-giants","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2025\/08\/13\/indias-food-delivery-shakeup-why-thousands-of-restaurants-are-betting-on-waayu-over-the-big-giants\/","title":{"rendered":"India\u2019s Food Delivery Shakeup: Why Thousands of Restaurants Are Betting on Waayu Over the Big Giants"},"content":{"rendered":"<div>\n<p><strong>Chennai (Tamil Nadu) [India], August 13: <\/strong>India\u2019s food delivery industry is at a pivotal crossroads. After years of growing dependence on a few dominant players, a new wave of restaurant sentiment is quietly transforming the delivery ecosystem. The shift isn\u2019t loud\u2014but it\u2019s growing louder by the day.<\/p>\n<p>In a few cities, some restaurants are taking a bold step: pausing or rethinking their ties with major delivery aggregators, while restaurant associations have raised points about commission structures and support. \u00a0At the same time, new players like Zepto and Rapido are entering the space, promising lower commission rates to appeal to restaurants. Yet even amid this shakeup, one name is resonating more consistently among restaurateurs:\u00a0<strong>Waayu.<\/strong><\/p>\n<p>Founded in May 2022, Waayu has positioned itself not just as another delivery app, but as a partner in the truest sense. Now live in eight cities and recently launched in Chennai and Vizag, the platform is gaining ground rapidly, especially among restaurants that have grown weary of the traditional commission-based model.<\/p>\n<p><strong>What sets Waayu apart is its approach. As it\u2019s one of the restaurant partners and members of a local restaurant association in Chennai, Mr. N. Rubinath points out, <\/strong>\u201cWaayu is proving that food delivery doesn\u2019t need to come at the cost of restaurants\u2019 profitability. Its focus on fair partnerships and sustainable growth offers a refreshing alternative in an industry that\u2019s often been criticized for being one-sided.\u201d<\/p>\n<h4><strong>The Waayu Way: Built for Restaurants, Supporting Them<\/strong><\/h4>\n<p>Waayu is designed to support restaurants, not compete with them. Currently working with over 6,000 restaurants, the platform aims to partner with 100,000 by the end of 2025. According to the company, restaurants using the platform typically report a\u00a050% increase in sales\u00a0and a\u00a030% boost in profits.<\/p>\n<p><strong>Here\u2019s what makes Waayu stand out for restaurants:<\/strong><\/p>\n<ul>\n<li><strong>No per-order commissions:<\/strong>\u00a0Restaurants pay a flat subscription, not a cut from each order. This means predictable costs and better margins for restaurants.<\/li>\n<li><strong>A tech enabler:<\/strong>\u00a0Waayu provides the logistics and technology support. with the goal of supporting the restaurant industry, not competing with it.<\/li>\n<li><strong>Full control retained:<\/strong> Waayu provides the delivery and technology support. While pricing, branding, and customer data remain with the restaurant, unlike traditional aggregator models.<\/li>\n<\/ul>\n<h4><strong>A Growing Movement Across India<\/strong><\/h4>\n<p>In Chennai alone,\u00a0<strong>100 restaurants signed up within the first month\u00a0<\/strong>of Waayu\u2019s launch in June 2025, many of them shifting away from larger platforms.<\/p>\n<p>\u201cWe\u2019re seeing a tangible shift,\u201d says\u00a0<strong>Mandar Lande, CEO &amp; Co-Founder of\u00a0<\/strong><a href=\"https:\/\/waayu.app\/\" target=\"_blank\" rel=\"noopener\"><strong>Waayu.<\/strong><\/a>\u00a0\u201cIn 2025, over\u00a0<strong>3,000<\/strong>\u00a0restaurants have already joined us across cities like Mumbai, Pune, Bengaluru, Jaipur, and Belagavi.\u201d<\/p>\n<p><strong>Anirudh Kotgire, Managing Director &amp; Co-Founder of Waayu, <\/strong>adds, \u201cAt Waayu, we serve as a breath of fresh air for restaurants. We\u2019re helping restaurants regain control and enabling them to offer better pricing to their customers. It\u2019s a win-win.\u201d<\/p>\n<h4><strong>The Future of Food Delivery?<\/strong><\/h4>\n<p>As India\u2019s food delivery market matures, the cracks in the old model are starting to show. For restaurants, profitability, autonomy, and sustainability are no longer negotiable; they are the new standards.<\/p>\n<p>Waayu\u2019s rise may just signal the beginning of a broader industry realignment\u2014one where restaurants aren\u2019t just listed, but supported.<\/p>\n<p>For more information, please visit:\u00a0<a href=\"https:\/\/waayu.app\/\" target=\"_blank\" rel=\"noopener\">https:\/\/waayu.app<\/a><\/p>\n<p><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chennai (Tamil Nadu) [India], August 13: India\u2019s food delivery industry is at a pivotal crossroads. After years of<\/p>\n","protected":false},"author":1,"featured_media":53899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[575],"class_list":["post-53898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/53898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=53898"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/53898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/53899"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=53898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=53898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=53898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}