{"id":52460,"date":"2025-07-11T17:14:31","date_gmt":"2025-07-11T11:44:31","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2025\/07\/11\/the-digital-revolution-in-health-insurance-a-complete-guide-for-indians\/"},"modified":"2025-07-11T17:14:31","modified_gmt":"2025-07-11T11:44:31","slug":"the-digital-revolution-in-health-insurance-a-complete-guide-for-indians","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2025\/07\/11\/the-digital-revolution-in-health-insurance-a-complete-guide-for-indians\/","title":{"rendered":"The Digital Revolution in Health Insurance: A Complete Guide for Indians"},"content":{"rendered":"<div>\n<p><span><strong>New Delhi [India], July 11:<\/strong> <\/span>The\u00a0<strong><a href=\"https:\/\/www.acko.com\/health-insurance\/\" target=\"_blank\" rel=\"noopener\">health insurance<\/a><\/strong>\u00a0landscape in India has undergone a dramatic transformation. What once required multiple visits to branch offices, stacks of paperwork, and weeks of waiting can now be completed in minutes from your smartphone. This comprehensive guide explores how digital platforms are revolutionising health insurance access for Indian consumers.<\/p>\n<h4><strong>The Current State of Health Insurance in India<\/strong><\/h4>\n<table border=\"1\" width=\"680\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"4\" valign=\"bottom\" width=\"100%\">\n<p style=\"text-align: center;\"><strong>Market Overview<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"31.61764705882353%\"><strong>Metric<\/strong><\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"17.5%\"><strong>2020<\/strong><\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"21.764705882352942%\"><strong>2025<\/strong><\/td>\n<td valign=\"bottom\" width=\"29.11764705882353%\">\n<p style=\"text-align: center;\"><strong>Growth<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"31.61764705882353%\">\n<p style=\"text-align: center;\">Digital adoption rate<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"17.5%\">15%<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"21.764705882352942%\">78%<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"29.11764705882353%\">420%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"31.61764705882353%\">Average processing time<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"17.5%\">15-30 days<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"21.764705882352942%\">2-24 hours<\/td>\n<td valign=\"bottom\" width=\"29.11764705882353%\">\n<p style=\"text-align: center;\">95% reduction<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"31.61764705882353%\">\n<p style=\"text-align: center;\">Customer satisfaction<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"17.5%\">6.2\/10<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"21.764705882352942%\">8.4\/10<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"29.11764705882353%\">35% improvement<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"31.61764705882353%\">Policy comparison time<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"17.5%\">2-3 weeks<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"21.764705882352942%\">15-30 minutes<\/td>\n<td valign=\"bottom\" width=\"29.11764705882353%\">\n<p style=\"text-align: center;\">99% faster<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>Regional Adoption Patterns<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontent7c556221-c01d-4cd0-e70a-67edcec97b44.png\" width=\"468\" border=\"0\"><\/p>\n<h4><strong>Understanding Digital Health Insurance Platforms<\/strong><\/h4>\n<h3><strong>What Exactly Are These Platforms?<\/strong><\/h3>\n<p>Digital health insurance platforms serve as comprehensive ecosystems that eliminate traditional barriers. These aren\u2019t just websites\u2014they\u2019re sophisticated tools that use artificial intelligence, machine learning, and data analytics to personalise your insurance journey.<\/p>\n<p><strong>Types of Digital Platforms:<\/strong><\/p>\n<ol start=\"1\" type=\"1\">\n<li><strong>Direct Insurer Platforms<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Company-owned websites and apps<\/li>\n<li>Examples: ACKO (100% digital), HDFC ERGO, ICICI Lombard, Star Health<\/li>\n<li>Advantages: Direct communication, faster claim processing<\/li>\n<\/ul>\n<ol start=\"2\" type=\"1\">\n<li><strong>Insurance Aggregators<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Multi-company comparison platforms<\/li>\n<li>Examples: PolicyBazaar, Coverfox, InsuranceDekho<\/li>\n<li>Advantages: Wide selection, competitive pricing<\/li>\n<\/ul>\n<ol start=\"3\" type=\"1\">\n<li><strong>Fintech Integration Platforms<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Banking apps with insurance modules<\/li>\n<li>Examples: Paytm Insurance, PhonePe Insurance<\/li>\n<li>Advantages: Seamless payment integration, reward points<\/li>\n<\/ul>\n<ol start=\"4\" type=\"1\">\n<li><strong>Health-Tech Platforms<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Wellness-focused insurance offerings<\/li>\n<li>Examples: Practo Insurance, 1mg Insurance<\/li>\n<li>Advantages: Health tracking integration, preventive care focus<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontent22c9d92d-7437-4ffc-cc37-2848b521d1c0.png\" width=\"468\" border=\"0\"><\/p>\n<h4><strong>The Traditional vs. Digital Insurance Journey<\/strong><\/h4>\n<h3><strong>Before Digital Transformation<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontentdab05016-e059-4970-daa5-9eed22135002.png\" width=\"468\" border=\"0\"><\/p>\n<h3><strong>After Digital Transformation<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontent72a82adb-33c6-4283-ee9a-09a345423037.png\" width=\"468\" border=\"0\"><\/p>\n<h4><strong>Key Features of Modern Digital Platforms<\/strong><\/h4>\n<h3><strong>1. Intelligent Plan Comparison<\/strong><\/h3>\n<p><strong>Smart Filtering System:<\/strong><\/p>\n<ul>\n<li>Age-based recommendations<\/li>\n<li>Medical history considerations<\/li>\n<li>Budget constraints<\/li>\n<li>Family size optimisation<\/li>\n<li>Pre-existing condition coverage<\/li>\n<li>Network hospital preferences<\/li>\n<\/ul>\n<p><strong>Comparison Matrix Example:<\/strong><\/p>\n<table border=\"1\" width=\"459\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"5\" valign=\"bottom\" width=\"100%\">\n<p style=\"text-align: center;\"><strong>Comparison Matrix Example:<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"38.77995642701525%\"><strong>Feature<\/strong><\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\"><strong>Plan A<\/strong><\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\"><strong>Plan B<\/strong><\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\"><strong>Plan C<\/strong><\/td>\n<td valign=\"bottom\" width=\"18.954248366013072%\">\n<p style=\"text-align: center;\"><strong>Your Priority<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"38.77995642701525%\">\n<p style=\"text-align: center;\">Sum Insured<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">\u20b95 Lakh<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u20b910 Lakh<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u20b915 Lakh<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"18.954248366013072%\">High<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"38.77995642701525%\">Premium<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">\u20b98,500<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u20b915,200<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u20b922,800<\/td>\n<td valign=\"bottom\" width=\"18.954248366013072%\">\n<p style=\"text-align: center;\">Medium<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"38.77995642701525%\">\n<p style=\"text-align: center;\">Network Hospitals<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">4,500+<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">6,200+<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">8,900+<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"18.954248366013072%\">High<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"38.77995642701525%\">Room Rent Limit<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">\u20b95,000\/day<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">No limit<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">No limit<\/td>\n<td valign=\"bottom\" width=\"18.954248366013072%\">\n<p style=\"text-align: center;\">High<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"38.77995642701525%\">\n<p style=\"text-align: center;\">Maternity Cover<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">\u2717<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u2713<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u2713<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"18.954248366013072%\">High<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"38.77995642701525%\">Pre-existing Waiting<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">4 years<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">3 years<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">2 years<\/td>\n<td valign=\"bottom\" width=\"18.954248366013072%\">\n<p style=\"text-align: center;\">Medium<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"38.77995642701525%\">\n<p style=\"text-align: center;\">Recommendation<\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"15.686274509803921%\">\u274c<\/td>\n<td style=\"text-align: center;\" valign=\"bottom\" width=\"13.289760348583878%\">\u2705<\/td>\n<td valign=\"bottom\" width=\"13.289760348583878%\">\n<p style=\"text-align: center;\">\u26a0\ufe0f<\/p>\n<\/td>\n<td valign=\"bottom\" width=\"18.954248366013072%\">\n<p style=\"text-align: center;\">Plan B<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>2. Paperless Documentation<\/strong><\/p>\n<p><strong>Digital Document Requirements:<\/strong><\/p>\n<ul>\n<li>Aadhaar Card (mandatory)<\/li>\n<li>PAN Card (mandatory)<\/li>\n<li>Salary slips\/Income proof<\/li>\n<li>Medical reports (if applicable)<\/li>\n<li>Passport-size photographs<\/li>\n<li>Bank statements<\/li>\n<\/ul>\n<p><strong>Upload Success Rate by Document Type:<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontentea82a6e1-12e8-44b3-fe1e-19a6d191a8d7.png\" width=\"468\" border=\"0\"><\/strong><\/p>\n<h4><strong>3. Personalized Recommendations<\/strong><\/h4>\n<p><strong>AI-Powered Suggestion Engine:<\/strong><\/p>\n<p>The platform analyzes multiple data points:<\/p>\n<ul>\n<li>Age and gender<\/li>\n<li>Location (tier 1\/2\/3 city)<\/li>\n<li>Income bracket<\/li>\n<li>Family composition<\/li>\n<li>Health history<\/li>\n<li>Lifestyle factors<\/li>\n<li>Previous insurance experience<\/li>\n<\/ul>\n<p><strong>Sample Personalisation:<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontentd7a735d8-1995-445b-f05b-064552b1d681.png\" width=\"468\" border=\"0\"><\/strong><\/p>\n<h4><strong>The Claims Revolution<\/strong><\/h4>\n<h3><strong>Traditional Claims Process Pain Points<\/strong><\/h3>\n<p><strong>Common Issues (Pre-Digital Era):<\/strong><\/p>\n<ul>\n<li>Average settlement time: 45-60 days<\/li>\n<li>Rejection rate: 18-22%<\/li>\n<li>Document resubmission: 3-4 times<\/li>\n<li>Customer satisfaction: 6.2\/10<\/li>\n<\/ul>\n<h3><strong>Digital Claims Transformation<\/strong><\/h3>\n<p><strong>Current Performance Metrics:<\/strong><\/p>\n<ul>\n<li>Average settlement time: 7-14 days<\/li>\n<li>Rejection rate: 8-12%<\/li>\n<li>Document resubmission: 0-1 times<\/li>\n<li>Customer satisfaction: 8.4\/10<\/li>\n<\/ul>\n<p><strong>Cashless Claims Process:<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontent74a448c2-6a12-44a2-b12e-36d2f092f73d.png\" width=\"468\" border=\"0\"><\/strong><\/p>\n<p><strong>Reimbursement Claims Process:<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/prevalentindia.in\/wp-content\/uploads\/2025\/07\/postpressreleasecontent85505508-3eff-4051-8c63-e8585532b227.png\" width=\"468\" border=\"0\"><\/strong><\/p>\n<h2><strong>Cost Analysis: Digital vs. Traditional<\/strong><\/h2>\n<table border=\"1\" width=\"447\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"4\" valign=\"bottom\" width=\"100%\"><strong>Premium Comparison<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\"><strong>Category<\/strong><\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\"><strong>Traditional Agent<\/strong><\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\"><strong>Digital Platform<\/strong><\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\"><strong>Savings<\/strong><\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\">Base Premium<\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\">\u20b915,000<\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\">\u20b913,500<\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\">\u20b91,500<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\">Agent Commission<\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\">\u20b92,250<\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\">\u20b90<\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\">\u20b92,250<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\">Processing Fees<\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\">\u20b9500<\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\">\u20b90<\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\">\u20b9500<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\">Document Costs<\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\">\u20b9300<\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\">\u20b90<\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\">\u20b9300<\/td>\n<\/tr>\n<tr>\n<td valign=\"bottom\" width=\"39.82102908277405%\">Total First Year<\/td>\n<td valign=\"bottom\" width=\"23.48993288590604%\">\u20b918,050<\/td>\n<td valign=\"bottom\" width=\"21.476510067114095%\">\u20b913,500<\/td>\n<td valign=\"bottom\" width=\"15.212527964205817%\">\u20b94,550<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Hidden Cost Savings<\/strong><\/h3>\n<p><strong>Time Value Analysis:<\/strong><\/p>\n<ul>\n<li>Traditional process: 40 hours of personal time<\/li>\n<li>Digital process: 2 hours of personal time<\/li>\n<li>Time saved: 38 hours<\/li>\n<li>Opportunity cost (at \u20b9500\/hour): \u20b919,000<\/li>\n<\/ul>\n<p><strong>Travel and Miscellaneous:<\/strong><\/p>\n<ul>\n<li>Agent visits: \u20b91,200<\/li>\n<li>Document printing: \u20b9200<\/li>\n<li>Bank visits: \u20b9400<\/li>\n<li>Total miscellaneous savings: \u20b91,800<\/li>\n<\/ul>\n<h4><strong>Conclusion<\/strong><\/h4>\n<p>Buying\u00a0<a href=\"https:\/\/www.acko.com\/health-insurance\/family-health-insurance-plan\/\" target=\"_blank\" rel=\"noopener\">health insurance plans for family<\/a>\u00a0in India is no longer a paperwork-heavy struggle. Thanks to digital platforms, it\u2019s now simple, clear, and fully online. With 78% of Indians adopting digital insurance tools, the future is all about easy access and real care.<\/p>\n<p><strong>Key Takeaways:<\/strong><\/p>\n<ul>\n<li>Digital platforms reduce purchase time by 99%<\/li>\n<li>Cost savings of \u20b94,550+ in first year<\/li>\n<li>Improved claim settlement rates<\/li>\n<li>Enhanced customer satisfaction<\/li>\n<li>Better health outcomes through integration<\/li>\n<\/ul>\n<p><em><strong>Disclaimer:<\/strong> This guide serves as comprehensive information for educational purposes. Please consult with certified insurance advisors for personalised recommendations and read all policy documents carefully before making decisions.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], July 11: The\u00a0health insurance\u00a0landscape in India has undergone a dramatic transformation. What once required multiple<\/p>\n","protected":false},"author":1,"featured_media":52461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[577],"class_list":["post-52460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-health"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/52460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=52460"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/52460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/52461"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=52460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=52460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=52460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}