{"id":52236,"date":"2025-07-07T11:13:04","date_gmt":"2025-07-07T05:43:04","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2025\/07\/07\/bes-expo-2025-and-indias-digital-media-revolution-ai-avgc-and-satellite-tech-to-shape-the-broadcast-future\/"},"modified":"2025-07-07T11:13:04","modified_gmt":"2025-07-07T05:43:04","slug":"bes-expo-2025-and-indias-digital-media-revolution-ai-avgc-and-satellite-tech-to-shape-the-broadcast-future","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2025\/07\/07\/bes-expo-2025-and-indias-digital-media-revolution-ai-avgc-and-satellite-tech-to-shape-the-broadcast-future\/","title":{"rendered":"BES EXPO 2025 &#038; India\u2019s Digital Media Revolution: AI, AVGC, and Satellite Tech to Shape the Broadcast Future"},"content":{"rendered":"<p><strong>New Delhi [India], July 5: <\/strong>India is on the brink of a broadcasting and digital transformation unlike any seen before. The convergence of artificial intelligence (AI), 5G, Direct-to-Mobile (D2M) technology, and the booming AVGC (Animation, Visual Effects, Gaming, Comics) sector is giving rise to a new era of storytelling, content creation, and nationwide connectivity. BES EXPO 2025, held from July 3\u20135 at Pragati Maidan, New Delhi, stood as the epicenter of this shift \u2014 hosting over 5,000+ delegates, 300+ exhibitors, and 114,000+ visitors, with participation from global institutions, startups, policy makers, and tech leaders.<\/p>\n<p><strong>BES EXPO 2025: A Hub of Innovation, Collaboration &amp; Policy Dialogue<\/strong><\/p>\n<p><em>The 29th edition of BES EXPO, organized by the Broadcast Engineering Society (India) and backed by the Ministry of Information &amp; Broadcasting, spotlighted the theme:<\/em><\/p>\n<p>\u201cTransforming the Media Landscape through AI: Create, Collaborate, Monetize.\u201d<\/p>\n<p>From virtual production stages to indigenous digital radio systems, the event featured innovations across 5G broadcast, AI newsroom tools, OTT infrastructure, and direct satellite integration for mobility and safety.<\/p>\n<p><strong>Key Highlights:<\/strong><\/p>\n<p><strong>Live Tech Demos:<\/strong> AI-powered editing suites, digital twins, virtual studios, IPTV &amp; OTT systems<\/p>\n<p><strong>Special \u201cMake in India\u201d Focus:<\/strong> Showcasing indigenous broadcast manufacturing potential<\/p>\n<p><strong>AI in Newsrooms:<\/strong> Smart monetization, inclusive content distribution, and ethical challenges<\/p>\n<p><strong>D2M Technology:<\/strong> Real-time alerts, infotainment for EVs, and disaster communication<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-74665\" src=\"https:\/\/pnn.digital\/wp-content\/uploads\/2025\/07\/IMAGE-4958-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<p><strong>Shri Navneet Sehgal, Chairman, Prasar Bharati: <\/strong>\u201cThis expo is where Indian innovation meets global vision. It\u2019s time to build our own broadcast tools, platforms, and policies.\u201d<\/p>\n<p><strong>Shri Sanjay Jaju, Secretary, Ministry of I&amp;B: <\/strong>\u201cAI, 5G, and cross-sector collaboration will define the future of broadcasting. BES EXPO brings the right ecosystem together.\u201d<\/p>\n<p><strong>Mark A Aitken, Keynote Speaker, ONE Media (USA): <\/strong>\u201cThis is not just India\u2019s moment \u2014 it\u2019s India\u2019s movement in reshaping global broadcast standards.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-74664\" src=\"https:\/\/pnn.digital\/wp-content\/uploads\/2025\/07\/IMAGE-4958-2.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<p><strong>\u00a0AVGC Sector Becomes Economic Powerhouse<\/strong><\/p>\n<p>Running parallel to the EXPO buzz, India\u2019s AVGC industry \u2014 valued at \u20b919 lakh crore \u2014 took center stage in policy discussions, with stakeholders calling it a &#8220;bigger economic force than film or music.&#8221;<\/p>\n<p><strong>Anand Banerjee (Lakshya India):<\/strong> \u201cWe\u2019re moving from green screens to virtual sets, from storytelling to immersive real-time experiences.\u201d<\/p>\n<p><strong>P. Jayakumar:<\/strong> \u201cIndia\u2019s AVGC ambition began in Cannes 2002. Today, it\u2019s driving economic and cultural exports.\u201d<\/p>\n<p>Policy support through subsidies, startup labs, and public messaging (like Mann Ki Baat) are cementing AVGC\u2019s place in the digital economy.<\/p>\n<p><strong>Key developments:<\/strong><\/p>\n<ul>\n<li>5 AVGC centres, 25+ labs, 100+ startup supports in the pipeline<\/li>\n<li>Rise of Indian IPs: From Hanuman and Tenali Rama to Anime expos<\/li>\n<li>Real-time storytelling and digital twins gaining momentum<\/li>\n<\/ul>\n<p><strong>OTT, IP, and Regulation: Bridging Ecosystems<\/strong><\/p>\n<p><em>India\u2019s content landscape is undergoing rapid reconfiguration:<\/em><\/p>\n<p>OTT subscriptions surged while traditional cable stagnates<\/p>\n<p>Gamification &amp; multiscreen content now dominate consumer behavior<\/p>\n<p>Original Indian IPs are in demand globally<\/p>\n<p>Regulatory bottlenecks are under review as TRAI considers new content and carriage reforms<\/p>\n<p>Airtel\u2019s Shweta: \u201c90% of consumers still stuck with rigid DPO bouquets. We need fair content economics and pricing freedom.\u201d<\/p>\n<p><strong>From Earth to Orbit: Satellites Powering Broadcast<\/strong><\/p>\n<p>BES EXPO 2025 also spotlighted LEO (Low Earth Orbit) satellite internet and its vital role in broadcasting.<\/p>\n<p>Robert Ravi (CMD, BSNL) &amp; partners from Hughes, Jio, Tejas Networks showcased:<\/p>\n<p>Latency drops from 600ms to 30ms for real-time broadcasting<\/p>\n<p>D2M in vehicles, trains, aircraft for infotainment &amp; safety<\/p>\n<p>Live 360\u00b0 streaming, emergency alerts, and disaster education<\/p>\n<p>Despite challenges in cost and device compatibility, the promise of satellite-integrated broadcasting is transformative.<\/p>\n<p><strong>Smart Mobility &amp; Broadcast Merge: India\u2019s EV Vision<\/strong><\/p>\n<p><em>Speakers like Sudhendu Jyoti Sinha, K.K. Kapila, and Atul Vivek tied clean mobility and real-time media integration into India\u2019s 2030 goals:<\/em><\/p>\n<p>Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) communication via broadcast<\/p>\n<p>Infotainment upgrades in EVs with embedded D2M chips<\/p>\n<p>Shuny campaign aims for 93 crore EV deliveries, boosting connected mobility and communication<\/p>\n<p><strong>Final Word: A Digital Media Trifecta<\/strong><\/p>\n<p>India\u2019s broadcast, AVGC, and mobility sectors are no longer operating in silos. BES EXPO 2025 made clear that these ecosystems are interlinked and mutually reinforcing.<\/p>\n<p><strong>\u00a0Sunil, President, BES (India):<\/strong><\/p>\n<p>\u201cWe\u2019re not just showcasing machines or software. We\u2019re laying the foundation for India\u2019s leadership in media innovation.\u201d<\/p>\n<p><strong>Aftab Ahmad, Hon. Secretary, BES (India):<\/strong><\/p>\n<p>\u201cStartups, students, and storytellers \u2014 this platform belongs to all. The next media revolution starts here.\u201d<\/p>\n<p>With the right regulations, strategic investments, and global partnerships, India is poised to lead not just in content, but in the technologies and frameworks that deliver it to the world.<\/p>\n<p>As curtains fall on BES EXPO 2025, the future of Indian broadcasting stands brighter, smarter, and more self-reliant than ever.<\/p>\n<p><strong>By Amit Deshmukh<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], July 5: India is on the brink of a broadcasting and digital transformation unlike any<\/p>\n","protected":false},"author":1,"featured_media":52235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[999,1021,1022,1023,1024],"class_list":["post-52236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-press-release","tag-ai-innovation","tag-avgc","tag-bes-expo-2025","tag-by-amit-deshmukh","tag-indias-digital-media-revolution"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/52236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=52236"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/52236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/52235"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=52236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=52236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=52236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}