{"id":51456,"date":"2025-06-19T15:43:12","date_gmt":"2025-06-19T10:13:12","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2025\/06\/19\/sonya-v-kapoor-amrita-mendonza-power-shraddha-kapoors-latest-campaign\/"},"modified":"2025-06-19T15:43:12","modified_gmt":"2025-06-19T10:13:12","slug":"sonya-v-kapoor-amrita-mendonza-power-shraddha-kapoors-latest-campaign","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2025\/06\/19\/sonya-v-kapoor-amrita-mendonza-power-shraddha-kapoors-latest-campaign\/","title":{"rendered":"Sonya V. Kapoor & Amrita Mendonza Power Shraddha Kapoor\u2019s Latest Campaign"},"content":{"rendered":"
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New Delhi [India], June 19:<\/strong> <\/span>M5 Entertainment\u00a0\u2013\u00a0the powerhouse co-founded by visionary Sonya V.\u00a0Kapoor and creative maven Amrita Mendonza\u00a0\u2013\u00a0is redefining what it means to be a celebrity-brand matchmaker in India. Their latest feat? Bringing Shraddha Kapoor on board as the face of Eureka Forbes in a campaign that\u2019s already making waves across industries.<\/p>\n

But this isn\u2019t just another endorsement. It\u2019s a case study in emotional alignment, brand storytelling, and long-term value\u00a0\u2013\u00a0a hallmark of how M5 operates under Sonya\u2019s leadership.<\/p>\n

\u201cWe don\u2019t just place celebrities\u00a0\u2013\u00a0we build narratives that feel true, impactful, and lasting,\u201d says Sonya V.\u00a0Kapoor, whose deep instincts for pop culture and branding are quickly turning M5 into one of India\u2019s most agile entertainment companies.<\/p>\n

Having previously orchestrated successful campaigns for stars like MS Dhoni, Kiara Advani, Kareena Kapoor Khan, Janhvi Kapoor, and Taapsee Pannu, M5 has become the go-to for brands seeking substance beyond surface-level star power. Their approach blends intuition, strategic alignment, and cultural resonance\u00a0\u2013\u00a0something brand leaders are taking serious note of.<\/p>\n

Anurag Kumar , Chief Growth Officer at Eureka Forbes said :\u201cIt was a pleasure working with M5 Entertainment for this announcement. Their understanding of the Eureka Forbes brand ethos and celebrity alignment is incredibly sharp. Shraddha Kapoor brings a relatable and trustworthy presence to our brand, and M5 Entertainment ensured that this partnership was rooted in shared values and mutual growth.\u201d<\/p>\n

Beyond endorsements, M5 is emerging as a bold content studio. Their short film Ek Chup (starring Mona Singh and Joy Sengupta) garnered Filmfare nominations and global distribution\u00a0\u2013\u00a0proving that M5\u2019s storytelling vision extends well beyond the boardroom.<\/p>\n

Now, with multiple feature films and digital series in development, Sonya V.\u00a0Kapoor and Amrita Mendonza are steering the company into uncharted creative territory, where brand, content, and talent converge to create lasting cultural moments.<\/p>\n

\u201cWe\u2019re building IPs that reflect today\u2019s India\u00a0\u2013\u00a0diverse, emotional, and globally relevant,\u201d says Amrita. \u201cWe\u2019re not just chasing trends; we\u2019re shaping what comes next.\u201d<\/p>\n

M5 Entertainment is actively expanding its slate with upcoming projects that blend commercial viability and global storytelling. Whether it\u2019s a bold social microseries, an international drama with festival ambitions, or a brand-new comedy IP, M5\u2019s evolution from talent managers to full-scale content creators marks a pivotal shift in India\u2019s entertainment industry.<\/p>\n

And at the center of it is Sonya\u00a0V.\u00a0Kapoor & Amrita Mendonza\u00a0\u2013\u00a0names you\u2019re going to be hearing a lot more of.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], June 19: M5 Entertainment\u00a0\u2013\u00a0the powerhouse co-founded by visionary Sonya V.\u00a0Kapoor and creative maven Amrita Mendonza\u00a0\u2013\u00a0is<\/p>\n","protected":false},"author":1,"featured_media":51457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[576],"class_list":["post-51456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/51456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=51456"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/51456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/51457"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=51456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=51456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=51456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}