{"id":46426,"date":"2024-10-15T12:59:02","date_gmt":"2024-10-15T07:29:02","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2024\/10\/15\/tasva-the-mens-indian-wear-brand-staged-baaraat-by-tasva-with-ranbir-kapoor-leading-the-show\/"},"modified":"2024-10-15T12:59:02","modified_gmt":"2024-10-15T07:29:02","slug":"tasva-the-mens-indian-wear-brand-staged-baaraat-by-tasva-with-ranbir-kapoor-leading-the-show","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2024\/10\/15\/tasva-the-mens-indian-wear-brand-staged-baaraat-by-tasva-with-ranbir-kapoor-leading-the-show\/","title":{"rendered":"Tasva, the Mens Indian Wear brand, Staged \u2018BAARAAT by Tasva\u2019 with Ranbir Kapoor Leading the Show"},"content":{"rendered":"
\n

New Delhi [India] October 15: <\/strong><\/span>In a dazzling display of designer wedding wear,\u00a0TASVA by Aditya Birla Fashion Retail Ltd in collaboration with ace designer Tarun Tahiliani<\/strong>, hosted an unforgettable fashion show, \u2018BAARAAT\u2019 by Tasva unveiling its Autumn\/Winter 2024 Wedding Collection. The grand event took place on Sunday, 13th October 2024, at the majestic Travancore Palace, New Delhi, and left an indelible mark on all who attended. The evening reached its dramatic conclusion with Bollywood icon Ranbir Kapoor leading the spectacular finale, celebrating the essence of Indian weddings with unmatched style and grandeur.<\/p>\n

The\u00a0\u2018BAARAAT\u2019 by Tasva<\/em>, was inspired by the lively and vibrant Indian wedding procession, reimagined as a fashion showcase that spotlighted the groom. The baaraat, traditionally symbolizing the groom\u2019s joyous arrival, was presented in this unconventional and visually stunning fashion show.<\/p>\n

Known for his impeccable style and charisma,\u00a0Ranbir Kapoor perfectly embodied the Tasva man.<\/strong>\u00a0He closed the show with a magnificent Indian wedding-style baaraat, making it the highlight of the evening. Reflecting on his participation in the event, Ranbir Kapoor shared,\u00a0\u201cStepping onto the runway in the BAARAAT collection was an exhilarating experience, celebrating the fusion of tradition and modern flair! Today\u2019s grooms are more than just part of the ceremony; they are the heart of the story. This collection gave them the opportunity to express their individuality while honoring their roots. With its luxurious textures and bold silhouettes, it redefines menswear and ensures every groom\u2019s journey is unforgettable!\u201d\u00a0\u00a0<\/em><\/p>\n

In addition, the runway was graced by a stellar lineup of personalities who brought their unique charm and style to the event.\u00a0Rising star Vihaan Samat, celebrated comedian Anubhav Singh Bassi, Michelin Star Chef Suvir Saran and popular digital influencers, Mohak Narang, Manav Chhabra, Unnati Malharkar, and Apoorva (also known as \u201cThe Rebel Kid\u201d)<\/strong>\u00a0showcased Tasva\u2019s exceptional wedding collection with poise and flair. Each of them embodied the spirit of the modern Indian groom in their own way, seamlessly blending tradition with contemporary style. Their presence added a youthful, dynamic energy to the show, making the \u2018BAARAAT by Tasva\u2019 event a true celebration of individuality and fashion. With their distinctive personalities, they captured the essence of Tasva\u2019s ethos, making the event even more memorable for the audience.<\/p>\n

About the Collection<\/strong><\/span><\/p>\n

The Autumn Winter 2024 Wedding Collection presents an exquisite array of wedding wear designed for the modern Indian groom. This collection skillfully blends contemporary influences with traditional Indian artistry, drawing inspiration from Romanesque architecture, Baroque opulence, and abstract art. Featuring intricate Shikargah and Phulkari motifs, the collection brings flora and fauna to life with Aari work, mirror work, zardosi embroidery and pearl embellishments.<\/span><\/p>\n

Featuring contemporary silhouettes like the angrakha sherwani, tailored dinner jackets, and asymmetrical designs, it presents a modern take on tradition. The collection offers a refined color palette, ranging from soft pastels like ivory, gold, lilac, salmon, and jade, perfect for wedding ceremonies, to deep jewel tones ideal for cocktail and mehendi events.<\/span><\/p>\n

\u201cThe great Indian wedding culminates in the actual ceremony and the heart of this is the groom. The modern groom, who comes with joy, modernity, and individuality. My vision blends traditional craftsmanship with contemporary tailoring, ease and comfort for a modern lifestyle, which allows the young man today to express their unique narrative through refined silhouettes and artistry, that they\u2019ve got accustomed to while wearing western clothes. You want Indian clothing to be supremely comfortable. Each piece is not just a clothing to be endured, it is something that\u2019s worn for the most important days, it\u2019s a statement of one\u2019s self, crafted for a significant moment, and we know that the answer is Tasva.\u201d<\/em>says Tarun Tahiliani, Chief Design Officer, Tasva<\/p>\n

Tasva continues to push the boundaries of wedding fashion in India, elevating the groom\u2019s style with every collection.\u00a0\u201cAs a brand, our goal at Tasva has always been to make designer Indian wear accessible to more customers. With our AW \u201924 Wedding Collection, we\u2019re thrilled to offer modern grooms a stylish blend of tradition and contemporary flair. We are a brand for new age men who are looking for sophistication & elegance in their occasion wear \u2013 and our talented store stylists are always at hand to help each of them look their best. Baarat by Tasva represents the culmination of our teams efforts in bringing this proposition alive for the upcoming wedding season & we are very excited to finally host it\u201d\u00a0<\/em>\u00a0says Ashish Mukul, Brand head, Tasva<\/p>\n

About Tasva<\/strong><\/span><\/p>\n

Tasva, a wedding and occasion wear brand for the modern Indian man, is a brand launched by ABFRL in collaboration with ace couturier Tarun Tahiliani. Tasva is dedicated to offering classy and comfortable Indian wear. With a strong emphasis on craftsmanship and contemporary style, Tasva is redefining Indian wear for the modern man. The brand offers an extensive range of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and accessories. The brand\u2019s exquisite products are available at exclusive Tasva stores across India and online at tasva.com<\/a><\/span><\/p>\n

About Aditya Birla Fashion and Retail Limited<\/strong><\/span><\/p>\n

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India\u2019s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.<\/span><\/p>\n

The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 point of sales in department stores across India (as on 31st March 2024).<\/p>\n

It has a repertoire of India\u2019s largest brands in\u00a0Louis Philippe, Van Heusen, Allen Solly and Peter England,<\/strong>\u00a0established over 25 years.\u00a0Pantaloons<\/strong>\u00a0is one of India\u2019s leading fashion retailers.<\/p>\n

Company\u2019s international Brands portfolio includes \u2013\u00a0The Collective<\/strong>, Amongst India\u2019s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as\u00a0Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.\u00a0\u00a0<\/strong><\/p>\n

The Company\u2019s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic\u00a0partnerships with Designers \u2018Shantanu & Nikhil\u2019, \u2018Tarun Tahiliani\u2019, \u2018Sabyasachi\u2019 and \u2018House of Masaba\u2019.\u00a0<\/strong><\/p>\n

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led \u2018House of D2C Brands\u2019 venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market.<\/span><\/p>\n

The Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India\u2019s leading women\u2019s branded ethnic apparel company that designs, markets and retails portfolio of women\u2019s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong.<\/span><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India] October 15: In a dazzling display of designer wedding wear,\u00a0TASVA by Aditya Birla Fashion Retail<\/p>\n","protected":false},"author":1,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[58],"class_list":["post-46426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/46426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=46426"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/46426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/46427"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=46426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=46426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=46426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}