{"id":40735,"date":"2024-08-10T15:13:10","date_gmt":"2024-08-10T09:43:10","guid":{"rendered":"https:\/\/prevalentindia.in\/index.php\/2024\/08\/10\/mahindras-new-icon-to-be-called-thar-roxx-the-suv-arriving-this-independence-day\/"},"modified":"2024-08-10T15:13:10","modified_gmt":"2024-08-10T09:43:10","slug":"mahindras-new-icon-to-be-called-thar-roxx-the-suv-arriving-this-independence-day","status":"publish","type":"post","link":"https:\/\/prevalentindia.in\/index.php\/2024\/08\/10\/mahindras-new-icon-to-be-called-thar-roxx-the-suv-arriving-this-independence-day\/","title":{"rendered":"Mahindra\u2019s New Icon to be Called \u2018Thar ROXX\u2019 \u2018THE\u2019 SUV arriving this Independence Day"},"content":{"rendered":"<div>\n<div>\n<p><strong>Mumbai (Maharashtra) [India], August 10:<\/strong> Mahindra &amp; Mahindra Ltd., India\u2019s leading SUV manufacturer, today announced the brand name of its newest SUV; called the Mahindra \u2018Thar ROXX\u2019. Known for setting new standards in the automotive industry and as the manufacturer of authentic SUVs, Mahindra\u2019s latest offering is \u2013 \u2018THE\u2019 SUV \u2013 a vehicle designed and engineered to offer an unmatched blend of sophistication, performance, presence, safety, and technology. The \u2018Thar ROXX\u2019 expands the Thar portfolio.<\/p>\n<p>\u2022 \u2018THE\u2019 SUV: Designed and engineered to offer an unmatched blend of sophistication, performance, presence, safety, and technology, making the Mahindra \u2018Thar ROXX\u2019 \u2013 \u2018THE\u2019 SUV.<br \/>\u2022 \u2018THE\u2019 Icon: Solid as a rock, the \u2018Thar ROXX\u2019 embodies the personality of a rockstar, with the \u2018X\u2019 factors of sophistication and performance.<br \/>\u2022 \u2018THE\u2019 Premium Quotient: Offering cutting-edge innovations, superior design, exceptional ride quality and comfort, the \u2018Thar ROXX\u2019 will deliver \u2018THE\u2019 premium quotient.<br \/>\u2022 Expanding the Portfolio: The Mahindra \u2018Thar ROXX\u2019 will further strengthen the already strong Thar brand, empowering customers to \u2018Explore The Impossible\u2019 with luxury and be a part of the Thar lifestyle.<\/p>\n<p>Veejay Nakra, President, Automotive Sector, M&amp;M Ltd., said, \u201cThe \u2018Thar ROXX\u2019 with its distinctive design, premium quotient, advanced technology, enhanced performance, sophistication, and safety is \u2018THE\u2019 SUV. While retaining the core attributes of the iconic Thar the \u2018Thar ROXX\u2019 represents the larger-than-life personality of a rockstar and will disrupt the SUV category.\u201d<br \/>\u2018THE\u2019 SUV Film: <a href=\"https:\/\/www.youtube.com\/watch?v=BcF1JirdY5w\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=BcF1JirdY5w<\/a><br \/>Social Media Addresses for \u2018Thar ROXX\u2019:<br \/>\u2022 Brand website: <a href=\"https:\/\/auto.mahindra.com\/suv\/thar-roxx\/TH5D.html\" target=\"_blank\" rel=\"noopener\">https:\/\/auto.mahindra.com\/suv\/thar-roxx\/TH5D.html<\/a><br \/>\u2022 Instagram: @mahindrathar<br \/>\u2022 Facebook: @mahindrathar<br \/>\u2022 Twitter: @Mahindra_Thar<br \/>\u2022 YouTube: @TharMahindra<br \/>\u2022 Hashtags: #TharROXX #THESUV #ExploreTheImpossible<\/p>\n<p><strong>About Mahindra<\/strong><\/p>\n<p>Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world\u2019s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.<\/p>\n<p>The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.<\/p>\n<p>Learn more about Mahindra on www.mahindra.com Twitter and Facebook: @MahindraRise\/ For updates subscribe to https:\/\/www.mahindra.com\/news-room.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], August 10: Mahindra &amp; Mahindra Ltd., India\u2019s leading SUV manufacturer, today announced the brand name<\/p>\n","protected":false},"author":1,"featured_media":40736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[575],"class_list":["post-40735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/40735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/comments?post=40735"}],"version-history":[{"count":0,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/posts\/40735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media\/40736"}],"wp:attachment":[{"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/media?parent=40735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/categories?post=40735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prevalentindia.in\/index.php\/wp-json\/wp\/v2\/tags?post=40735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}